Author: BH Beauty Blog

And The Winners Are…

The votes are in, and the winners of the #BeBootiful15 Halloween Makeup Contest are sharifaeasmin, eva.lamorte, and pinkperception! Congratulations to our gorgeous winners, and thanks to everyone who participated and voted. We loved seeing the gorgeous (and spooky, and scary) looks you created!

We also want to apologize for the miscommunications and frustration that some of you experienced! This was our first Instagram contest, and it was definitely a learning experience. We’ll have all the bugs worked out next time. Thanks for sticking with us!

All Eyes On Kristen Macioce!





On her blog, BeautyBox411, Kristen says,

“I’m just going to say it…I’m obsessed with this palette. BH Cosmetics has come out with the most beautiful selection of baked illuminators and bronzers. The Wild & Radiant Baked Illuminating & Bronzing Palette is my favorite. They can be used wet or dry on your face, your eyes or even your body. Great for contouring and highlighting, this palette is my everyday go to that just adds a little extra something to finish a look.”

You can read more here!

Extreme Color. Every Day.


It’s no secret that we’re obsessed with bold color—and we’ve especially been loving it for fall. Check out our favorite looks below, then use Pop Art Extreme Lip Color Lipstick & our new Pop Art Color Extreme Palette to create your own! We can’t wait to see what you’ll come up with.


  • Prime lids and apply brown shimmer eyeshadow into creases
  • Apply a blue-brown shade from inner to outer crease, then use a small shader brush to blend toward temples
  • Use a flat shadow brush to add a shimmering peach shade, then highlight brow bones with shimmery white shadow
  • Apply several coats of Fierce Volume Mascara to top and bottom lashes
  • Use Contour & Blush 2 to sculpt the perfect cheekbones
  • Line lips and apply Pop Art Lipstick in Zoink for a chic neutral finish



  1. Prime lids and sweep deep purple eyeshadow through the outer crease. Blend towards temples with a tapered blending brush.
  2. Blend a matte nude shade onto brow bones and a shimmering teal shade onto eyelids
  3. Use a bullet brush to apply frosty white eyeshadow to inner corners and seafoam green shadow to lower lids
  4. With an angled liner brush, apply shimmery orange shadow to the lower lid and blend back toward temples.
  5. Apply several coats of Long Sexxy Lashes Mascara to upper and lower lashes
  6. Contour temples and cheekbones, then apply Pop Art Lipstick in Pop for the perfect finish.

Halloween Look to Die For: Zombie Prom Queen


We’re all about creating amazing Halloween looks, and we’re excited to share our favorites with you! Today, we went with a horror-movie classic: our Zombie Prom Queen look combines over-the-top glam with can’t-look-away gore.



  1. Apply a very pale shade of foundation all over face and neck. Use brown eyeshadow to contour the hollows of your cheeks, undereyes, and eye sockets, then accent these areas with a muted green eyeshadow.
  2. Apply BH Liquid Liner to top lash line, then apply false lashes and mascara. Tap the mascara brush under your eyes to create a messy, smeared look (like you’ve been crying).
  3. Use the Flawless Brow Trio in Dark to define your eyebrows.
  4. Line your lips with Waterproof Lip Liner in Retro, then apply Pop Art Lipstick in Wham. Use a stippling brush to apply fake blood (the more the better)!

Halloween Contest: Frequently Asked Questions


Thanks for entering our 2015 Halloween Makeup Contest. We can’t wait to see your spooky, chic, unique looks!

See below for answers to some commonly asked questions. You can see our full terms & conditions here; if there’s anything else we can help you with, please get in touch!


Is this an international contest?

Yes! The only  exceptions are Puerto Rico, Guam, the U.S. Virgin Islands, and anywhere else where prohibited by law.

Can I post more than one image?
We can only accept one entry per person. Only the first look you post will count!

Do I have to post my before and after pictures separately?

Nope! We actually prefer that you post them together.

Does my profile have to be public?

Yes. Your profile must be public for the entire duration of the contest.

Do I have to use BH Cosmetics products in the look I submit?

No purchase is necessary to enter or win, but we love seeing how you use our products! Please list any BH Cosmetics products you use along with your entry.

How can I get more votes?

By creating an AMAZING look and sharing it with as many friends as possible! If you purchase additional votes through a third-party site, your entry will be disqualified.

Do Good, Be Beautiful: BH Cosmetics x Young Survival Coalition


Doing good is a beautiful thing. That’s why we’re so proud to be partnering with Young Survival Coalition (YSC) for the third year in a row!

PARTNERSHIP About Young Survival Coalition

Founded in 1998 by three women who were under the age of 35 when diagnosed with breast cancer, Young Survival Coalition (YSC for short)  is dedicated to addressing issues unique to young breast cancer patients and survivors. The organization offers resources, connections, and outreach—and helps to support, empower, and provide hope for women and their loved ones.

About the Partnership

We’re especially excited for this year’s partnership: For the first time, we’ve created an exclusive limited-edition palette especially for the occasion!  The Pink Perfection 4 Color Blush Palette and Brush 36 – Mini Kabuki Brush Set features four shades of universally-flattering matte and shimmer blushes, plus a compact pink brush that’s perfect for applying all your favorite products. It’s just $3—and best of all, 100% of retail sales will be donated to YSC.


A Message From YSC

“We are so incredibly thrilled to partner with BH Cosmetics again on a breast cancer awareness product promotion,” says Young Survival Coalition CEO Jennifer Merschdorf. “Since 2013, we have been honored to have the steadily growing support of this generous company, whose vibrant and beautiful products reflect the energy and beauty of the young women we serve!”

We’re so proud to support the cause, and we’re excited to spread the word about the important work YSC does—so share this post and get inspired today!

Sculpt And Blend Your Way to a Flawless Finish


Line, define, & blend your way to perfection: Our Sculpt And Blend 2 – 10 Piece Brush Set lets you do it all. Designed to work with all your favorite liquids, creams and powders, each brush is precision-crafted to tackle a wide variety of applications. The result? A flawless finish.


Use the Tapered Blending Brush to shape large areas of your face with ease—then finish with the Flat Top Buffing Brush for a perfectly polished complexion. IMAGE 3

The Tapered Contour Brush lets you blend, bronze, and sculpt cheekbones, temples, and jawline. For the perfect finish, give your nose a slender, upturned look with the Nose Contour Brush.


Spot-highlight and slim-line contour with the Precision Detailer Brush. Then create the perfect flush with the Precision Blush Brush, sized to sit perfectly on the apples of your cheeks.


The Angled Face Shader Brush’s blunt edges give you superior shading control, letting you build depth exactly where you want it. The large shader brush’s size makes it ideal for blending small areas with ease (it can also double as a concealer brush)!


The Small Deluxe Blending Brush’s dense domed shape lets you contour, highlight and blend small areas—and the Small Round Blending Brush can also double as an eyeshadow blending brush.

Want to Win $300? The Halloween Makeup Contest Starts NOW!


Our annual Halloween Makeup Contest is back, and we can’t wait to see what you’ll come up with! This year, we’re switching things up and hosting the contest on Instagram, so read the instructions below for details on entry & voting.

P.S. You could win up to a $300 BH Cosmetics gift card, so show us your wildest looks!

Here’s how to enter & vote:

  • Submit two photos*: One “before” and one “after” shot of your completed look.
  • List out all the BH Cosmetics products you used and hashtag your entry with #BeBootiful15
  • Submission dates / initial voting period** will run from today through Sunday, November 1, 2015 at 11:59 PM PT—so be sure to get your looks in on time!
  • We’ll choose five finalists on November 2, 2015; finalist votes will be due no later than November 5, 2015 at 11:59 PM PT.
  • One grand prize winner will receive a $300 BH Cosmetics gift card; one second place winner will receive a $200 BH Cosmetics gift card; and one third place winner will receive a $100 BH Cosmetics gift card.
  • If you purchase additional votes through a third-party site, your entry will be disqualified.
  • You can see the full terms and conditions here.

It’s all about having fun, so show your stuff!


*Only photos submitted through Instagram will be valid for entry.

**To vote in the first round, search the hashtag #BeBootiful15 on Instagram and “like” your favorite look by  Sunday, November 1, 2015 at 11:59 PM PT. Finalists will be selected on Monday, November 2, 2015; to vote on finalists, submit your vote via Instagram by November 6, 2015 at 11:59 PM PT. Winners will be announced no later than 5:00 PM PST on Monday, November 9, 2015.

Shocking Volume: Experience Instant Lash Perfection!


Get HUGE volume in just a few strokes: Our multitasking Fierce Volume Mascara takes your lashes to the limit! This revolutionary mascara gives you big-time volume in seconds flat! The rich ultra-black formula plumps lashes from root to tip, and the pro-inspired brush does triple duty: The flat side coats lashes for maximum volume, bristles lengthen each lash individually, and the spiked tip lets you define every last lash.

2_FIERCEVOLUME_STEP1Flat side loads lashes with a blast of volume
3_FIERCEVOLUME_STEP2Volumizing bristles lengthen each lash
4_FIERCEVOLUME_STEP3 Spiked brush tip catches, coats and lengthens small, fine lashes (like the corners of your eyes)