The best shadow shade to complement your eye color

If you’re looking for your go-to shadow shade, just use your eye color for inspiration. There is a tone that looks great with every gal’s eye color and will help bring out their natural features. To find the right color, just grab your 120 eyeshadow palette, and you’re sure to find your complementary tone.

120 Color Palette 5th Edition

120 Color Palette 5th Edition

Brown eyes
Ladies with brown eyes are lucky because the hue is a mix of all the primary colors so many eyeshadow colors complement their eyes. But if you want to really stand out, select a cobalt blue shade. Just add a few swipes on your lids and work the tone toward your crease using the blending brush.

Blue eyes
To highlight your blue eyes, opt for a purple tone because it’s in the same color family. Before hanging out with friends, apply your purple shadow and blend it into your crease with a light shimmery color like gold or silver.

Green eyes
Gals with green eyes don’t need to do much to make the color stand out. This is why a light taupe hue – which is between a brown and gray – works perfectly. Apply it with black liner for a new twist on a smoky eye.

Celebrate February’s Birthstone: Amethyst



Hello Birthday Beauties!

How lucky be born in the month of love! February’s birthstone, the Amethyst, is claimed to be associated with intelligence, honesty, and loyalty. However, the most known feature of this vibrant purple gem is that it was originally only worn by royalty and was said to give the wearer power and strength. Having all these qualities, it’s no wonder they chose this gem to represent the month of love! ;)

We want you February babes to celebrate accordingly and to really feel the love on your birthday, so obviously you’ll need the perfect look to go with it. Those born in February tend to be quite attractive and sexy (lucky you!), so start off your look using our 120 1st Edition Palette which has a ton of purple hues to give you the perfect, sexy purple smokey eye makeup. Balance out the vibrant purples with some darker neutrals using our 28 Color Smokey Eye Palette – don’t forget your Eye Primer to ensure your eye shadow stays in place. It’ll really help bring out the pigmentation!  Try a different look and line your eyes with our Eye Crayon in ‘Royalty’, which is a gorgeous shimmery plum color. Complete your eye makeup with some of our ‘Foxy’ False Eyelashes to really give your eyes a sultry look. We can’t stress how important it is to define your brows, especially when you’re wearing heavy eye makeup. Give your brows some lovin’ with our Flawless Brow Trio. You can thank us later ;)

Going out on the town to celebrate? Go the extra mile with your look using our Contour & Blush Palette to really define and bring out your gorgeous facial structure. Don’t forget to keep your Crème Luxe Lipstick in ‘Naked Peach’ in your clutch for touch ups! Although Amethyst beauts are said to be quiet and shy, you won’t have to worry because a gorgeous look like this one really speaks for itself. Wishing all of you the happiest of birthdays this month!

Runway makeup inspiration: revamped cat eye

The runway is a great place to pick up makeup inspiration when you want to revamp your look. If you're up for adding a bit of edge to your normal routine, try these twists on the traditional cat eye.

Dramatic black winged eyeliner
Before you begin this winged eyeliner makeup application, start with a great foundation. Add correcting eye primer to your lids so the liner will stay in place until the last school bell rings. Then take your BH eye crayon and make a thick slash on your eye lid right above your lash line and flick out the outer corner to form the winged effect. This creates the classic cat eye, but you'll need to keep adding to the line to make it thicker and more pronounced. Once your done you'll have a look directly inspired by the Libertine runway.

Outlined cat eye
Next up is a slightly different twist on the winged eye, yet it comes from the Lanvin catwalk. It involves making an outline of the cat eye by creating the bottom line as you normally do and adding a curved swoop a half inch above the first line. This look is great because it creates the illusion of larger eyes and you can sport it in a range of colors. Try using the sapphire, royalty or huntress eye crayon hues.

Katy Perry’s perfect ‘Roar’ look

If you are a fan of Katy Perry, you know that she is all about color. She loves to don frocks that match her highly pigmented makeup. Here is how to mimic her “Roar” music video look:


First add a base coat to your face using BH liquid foundation. Then follow up by applying concealer underneath your eyes with the jumbo pencil for maximum coverage. Next, ensure your makeup will stay on throughout the day by adding primer to your eyelids.

Once you have your flawless base you are ready to move on to eye makeup. Grab the Take Me to Brazil eyeshadow palette and sweep the light purple shadow onto your lids. Then use a yellow hue from the same palette and line your bottom lashes using your flat liner brush. Next add a bit of green shadow to the same area on your bottom lash line. To finish up you’re going to use a clean blending brush and bring the purple shadow into your crease, highlighting the edge of your lid with a navy pigment.

Finishing touch
Complete the look with blush from BH Floral Blush Duos in lilac or tulip. Then apply a generous coating of lipstick using the creme luxe lipstick in a bright hue like sweet mango or berry bite. You can also view the video tutorial at the BH Cosmetics website for a step-by-step guide.

Contour for a slimming look!

Once you have mastered eye makeup and foundation applications it’s time to move on to the big leagues. And one of the advanced techniques you should try is contouring. Did you know that by using a bit of contour makeup in a strategic area your face can look slimmer? It’s simple to do, but try it out a couple of times so you become a pro, then reveal your new look one day at school!


Contouring 101
To make things simple for you there is a contouring and blush palette that you can pick up. It comes complete with a variety of matte and high-pigmented shades. It’s important to know that dark hues recede light while the light ones help bring it forward. So you will be adding a mix of light and dark hues to slim your face.

For a thinner face, add the darker color from cheek to ear in a curved line. You might want to squeeze your lips together to make a “fish face” so you can see where to apply the shade. Use a blush brush to blend the contouring makeup so it’s not so noticeable. Bring out the contour even more by applying the high-pigmented hue above the dark shade and blending it in so it matches your skin tone.

How to define your brows

It’s official – full eyebrows are in style! The days of pencil-thin brows are gone, which means gals have to put some extra effort into their morning makeup routine. Don’t worry, it’s simple to define your brows so you’re always picture-ready. Here’s how to do it:

Prep your brows
Before you start tweezing away, you need to asses your brow situation. Pick up your brow brush from your 10 piece deluxe brow set. Comb your brows down in the direction of the hair growth. Then use an LED-lighted eyebrow tweezer to pull out any hairs that grow outside of your desired arch. Take this step slow – you can always tweeze more if you need to, but it takes a while for the hair to grow back if you overpluck.

Define shape
Next, it’s time to enhance your natural features. Use an eyebrow kit like the flawless brow trio that comes complete with tinted wax, a double-sided brush, two shadow shades and, of course, a mirror. First, use the wax to groom and shape your brows. Follow up with one of the shades that match your brows best. Use the shadow to fill in any gaps to create the apperance of full brows. Tip: Use a light hand so you won’t overdo the look. Apply your face makeup and lipstick and you’re ready to head out and wow your crush!


Celebrate January Birthstone: Garnet



Happy New Year, gorgeous gems!

After kissing goodbye 2013, we are so ready to take on the New Year! For all you January babes, we want to celebrate and recognize your birthstone, the beautiful Garnet. Although this gem comes in a variety of shades, such as yellow, green, and purple, it is most known for its rich, deep red color. Those born in January are associated with the virtues of truth, purity, and ambition. However, the main quality of January and the Garnet gem is their constancy in friendships! Why not grab your BFF and celebrate your birth month with a Garnet-inspired look?

Since Garnet holds such a deep red hue, create your look around a deep red lipstick. Our Crème Luxe Lipstick in ‘Red Truffle’ or ‘Moody Merlot’ are great colors to get in the mood for your birth month. Don’t forget to line with your lips with our Waterproof Lip Liner in ‘Retro’ which will create a clean line and make your dark lip last longer. With such a statement lip, keep your eyes simple with our 88 Color Neutral Eyeshadow Palette  which has a ton of nudes, taupes, and golds to work with or if you feel more devilish, go for a smokey eye and add a bit of sparkle with our conveniently named  glitter in ‘Deep Red’. Whether you go for the neutral eye or smokey eye, take it one step forward with a bold cat eye using