Want to Win $300? The Halloween Makeup Contest Starts NOW!


Our annual Halloween Makeup Contest is back, and we can’t wait to see what you’ll come up with! This year, we’re switching things up and hosting the contest on Instagram, so read the instructions below for details on entry & voting.

P.S. You could win up to a $300 BH Cosmetics gift card, so show us your wildest looks!

Here’s how to enter & vote:

  • Submit two photos*: One “before” and one “after” shot of your completed look.
  • List out all the BH Cosmetics products you used and hashtag your entry with #BeBootiful15
  • Submission dates / initial voting period** will run from today through Sunday, November 1, 2015 at 11:59 PM PT—so be sure to get your looks in on time!
  • We’ll choose five finalists on November 2, 2015; finalist votes will be due no later than November 5, 2015 at 11:59 PM PT.
  • One grand prize winner will receive a $300 BH Cosmetics gift card; one second place winner will receive a $200 BH Cosmetics gift card; and one third place winner will receive a $100 BH Cosmetics gift card.
  • If you purchase additional votes through a third-party site, your entry will be disqualified.
  • You can see the full terms and conditions here.

It’s all about having fun, so show your stuff!


*Only photos submitted through Instagram will be valid for entry.

**To vote in the first round, search the hashtag #BeBootiful15 on Instagram and “like” your favorite look by  Sunday, November 1, 2015 at 11:59 PM PT. Finalists will be selected on Monday, November 2, 2015; to vote on finalists, submit your vote via Instagram by November 6, 2015 at 11:59 PM PT. Winners will be announced no later than 5:00 PM PST on Monday, November 9, 2015.

Shocking Volume: Experience Instant Lash Perfection!


Get HUGE volume in just a few strokes: Our multitasking Fierce Volume Mascara takes your lashes to the limit! This revolutionary mascara gives you big-time volume in seconds flat! The rich ultra-black formula plumps lashes from root to tip, and the pro-inspired brush does triple duty: The flat side coats lashes for maximum volume, bristles lengthen each lash individually, and the spiked tip lets you define every last lash.

2_FIERCEVOLUME_STEP1Flat side loads lashes with a blast of volume
3_FIERCEVOLUME_STEP2Volumizing bristles lengthen each lash
4_FIERCEVOLUME_STEP3 Spiked brush tip catches, coats and lengthens small, fine lashes (like the corners of your eyes)

Behind the Palette: Nude Rose

1_NUDEROSE_HEADERMeet our must-have nude palette—and see what makes it so special! Soft, chic, a little bit sultry: Our brand-new Nude Rose Palette lets you create the perfect look for any occasion. Here’s a behind-the-scenes peek at what inspired us!


We took our inspiration from just about everywhere! We’re in sunny southern California, which means that vibrant sunsets and golden hues are always on our minds. And we’re loving chic florals for fall—so we headed to the flower market and sought out shades inspired by our favorite blooms, then added deep complementary hues for day-to-night versatility. We were even inspired by texture: Each shade is as soft as it looks, so you can blend and highlight effortlessly.


The final result: Our chicest palette yet. In addition to the essential neutral hues and petal-soft texture, we added tons of luxe details—like a professional-quality dual-sided soft eyeshadow brush/smudge brush that puts tons of looks at your fingertips. We even included an easy step-by-step guide to the perfect day and night look. Last but not least, we finished it off with a custom-molded metal case and full-sized mirror. In short, it’s gorgeous!

We’re Falling For Matte Jewel Tones


Rich hues, velvety textures: Matte eyeshadow + jewel-toned hues are a perfect fall pairing! These gem-inspired matte looks we created with the Modern Mattes-28 Color Eyeshadow Palette are guaranteed to make you the center of attention. 


  • Start by priming lids with waterproof eye primer
  • Sweep a light pink shadow onto outer lid
  • Use a tapered blending brush to blend medium plum shadow from inner to outer crease
  • Use a pencil brush to smudge deep plum shadow into outer lid, crease, and lower lash line
  • Finish by lining eyes with gel eyeliner pencil in black


  • Prime lids with waterproof eye primer
  • Sweep neutral tan shadow through crease with a tapered blending brush  
  • Define outer crease using grey shadow and a pencil brush
  • Apply light blue shadow all over lid
  • Line lower lashes with deep sapphire-blue shadow and smudge
  • Finish upper lash line with a thin wing of liquid eyeliner


  • Prime lids with waterproof eye primer
  • Sweep light pink shadow onto brow bones with a blending brush
  • Blend deep coral shadow into creases
  • Apply medium pink shadow to the center of lids
  • Blend brown shadow into inner and outer corners and up into crease, then use it to line lower lashes
  • Finish upper lash line with a bold wing of brown liquid eyeliner

All Eyes On Tania Burton

On her blog, GirlFabulousBlog, Tania says:

“This product gives the most natural finish on a brow that I have ever seen. […] Once I swatched it on my hand the consistency smoothed out and it glided across my skin. This product gives the most natural finish on a brow that I have ever seen. I tend to use gel liner in brown and a powder to fill them in for a more natural look but, this product is the best of both worlds. It gives the most hair like look that I have ever encountered.”


AllEyesOn_TANIA_BlogRead can read the rest of her review here.

Create the Flawless Face!

Create the perfect complexion in seconds with Studio Pro Perfecting Concealer! Each kit includes five creamy concealer and corrector shades that blend together for a flawless full-coverage finish. This must-have kit includes three skin-tone concealer shades, a peach/orange corrector, and a yellow corrector—perfect for covering any imperfection!

Watch the video to learn more about this beauty essential.

All Eyes On Sharmin Mahbuba

As an editor on the blog, TheSassyEditor, Sharmin Says,

“I was looking for a brush set that includes face and eye brushes and something easy on the pocket. After reviewing millions of brush sets on Youtube, BH Studio line is a total package moreover because I was lucky to bag a great deal on their website where the Studio Pro line was discounted for $24 originally priced at $60, guess what I was all smiles.  I must say all those brushes are so soft just made for your skin.”

You can read her two part review on the 18 Piece Studio Pro Brush Set here!


The 5, 15 & 20-Minute Face


Late sleeper? No worries: here’s your guide to the perfect face in just a few minutes.




  • Use both primer & foundation to create the perfect base.
  • Cover any imperfections with your favorite concealer.
  • Use an all-in-one palette to highlight, contour, and add a rosy flush.
  • Set your complexion with a quick dusting of sheer powder. Our favorite is the Studio Pro HD Powder.
  • Prime lids, then create an easy smokey eye: Use a light shade on your brow bone, apply a mid-tone shadow to your crease and lower lash line, then blend a deep hue from the outer corners of your lid to your crease.
  • Define and set your brows using a brow pencil and a quick sweep of gel. We love using the Studio Pro HD Brow Pencil with Flawless Brow Gel in “Clear”.
  • Use your favorite liquid liner to create the perfect cat eye. Try BH Liquid Eyeliner.
  • To amp up the drama, apply false lashes (plus a couple coats of mascara). These “Sassy” lashes are to die for. 
  • Line your lips & apply your favorite lipstick shade
  • Give your look all-day staying power with a makeup setting spray. The Studio Pro Makeup Setting Spray works wonders!

All Eyes On Veena Hussain

ALLEYESON_Veena_Blog (1)

On her blog, VeenazKit, Veena explains the correct way to correct and conceal! Veena says, 

“A very common issue every woman faces is how to use concealer to hide even the tiniest imperfection on the face. This is something I struggled for few months, though, to be honest I don’t really have that much of problem with my skin like dark circles, blemishes etc but it bothers me when I apply make up and my face’s color is not even. That’s where my hunt started. Played and experimented with plenty of concealers from drugstore to high-end but none satisfied. I always find that “ashy” shade after applying concealer under my eyes. Then I saw the video that went viral where the girl used red lipstick for her dark circles, I tired it. LOL I looked like a person who didn’t get food for 3 days. So I thought why not try lighter than red. So I Googled and that’s where I got an idea. So today I’ll share with you guys what I’ve been doing and I’m keeping it very simple and easy with not much use of technical terms.”


Read the in depth article on her blog!