And The Winners Are…

The votes are in, and the winners of the #BeBootiful15 Halloween Makeup Contest are sharifaeasmin, eva.lamorte, and pinkperception! Congratulations to our gorgeous winners, and thanks to everyone who participated and voted. We loved seeing the gorgeous (and spooky, and scary) looks you created!

We also want to apologize for the miscommunications and frustration that some of you experienced! This was our first Instagram contest, and it was definitely a learning experience. We’ll have all the bugs worked out next time. Thanks for sticking with us!

All Eyes On Kristen Macioce!





On her blog, BeautyBox411, Kristen says,

“I’m just going to say it…I’m obsessed with this palette. BH Cosmetics has come out with the most beautiful selection of baked illuminators and bronzers. The Wild & Radiant Baked Illuminating & Bronzing Palette is my favorite. They can be used wet or dry on your face, your eyes or even your body. Great for contouring and highlighting, this palette is my everyday go to that just adds a little extra something to finish a look.”

You can read more here!

The New Neutral: Nude Rose – 12 Color Eyeshadow Palette

Create gorgeous looks for any occasion with the Nude Rose – 12 Color Eyeshadow Palette! Featuring the perfect collection of au naturale neutrals in matte and satin finishes, it puts a soft modern twist on the naked-eye trend. It comes in a sleek metal case, and includes a professional full-size brush for on-the-go touch-ups!

Watch the video to learn more about this luxe must-have.

Halloween Look to Die For: Lizard Queen

Last-minute party? No problem! Just use our highly-pigmented Pop Art Extreme – 24 Color Pressed Pigment Palette on face and body for this bold reptilian look.


  1. Prime face & eyes, then apply your favorite BH Cosmetics foundation.
  2. Contour and highlight using the BH Cosmetics Contour & Blush Palette. Sweep the color that best suits your skin tone from your cheekbones up to ears. Using a lighter color, highlight under eyes, nose, brows, and chin.
  3. Using a smudge brush & working in a circular motion, apply small dots of white shadow from eyebrows up to your hairline. Do the same from cheekbone to ear. Outline each dot with black liquid eyeliner to create a scaled effect.
  4. Working in the same pattern, apply bright yellow shadow on top of the white color. Leave some dots whiter and make others more yellow to create depth.
  5. Use a smudge brush to apply yellow shadow to eyelids, then use a liner brush to apply it under eyes.
  6. With a blending brush, apply the same yellow shade in horizontal lines across your neck (mimicking a reptilian pattern). Taper the lines to form a “v” shape as you reach the base of your neck, then sweep yellow shadow across each collarbone. Add depth by blending a bright green shadow over the top of each horizontal line, then outline with black liquid eyeliner for a scaled effect.
  7. Line upper and lower lash lines with black liquid eyeliner, creating a dramatic winged effect. Blend a deep charcoal-colored shadow from undereye to temple, then blend the same shade from inner eyebrow down toward your nose.
  8. Apply two coats of Long Sexxy Lashes – Lengthening Mascara to top and bottom lashes
  9. Line lips heavily with Pop Art Lipstick in “Crash”, then blend inward to create an ombre effect.

Extreme Color. Every Day.


It’s no secret that we’re obsessed with bold color—and we’ve especially been loving it for fall. Check out our favorite looks below, then use Pop Art Extreme Lip Color Lipstick & our new Pop Art Color Extreme Palette to create your own! We can’t wait to see what you’ll come up with.


  • Prime lids and apply brown shimmer eyeshadow into creases
  • Apply a blue-brown shade from inner to outer crease, then use a small shader brush to blend toward temples
  • Use a flat shadow brush to add a shimmering peach shade, then highlight brow bones with shimmery white shadow
  • Apply several coats of Fierce Volume Mascara to top and bottom lashes
  • Use Contour & Blush 2 to sculpt the perfect cheekbones
  • Line lips and apply Pop Art Lipstick in Zoink for a chic neutral finish



  1. Prime lids and sweep deep purple eyeshadow through the outer crease. Blend towards temples with a tapered blending brush.
  2. Blend a matte nude shade onto brow bones and a shimmering teal shade onto eyelids
  3. Use a bullet brush to apply frosty white eyeshadow to inner corners and seafoam green shadow to lower lids
  4. With an angled liner brush, apply shimmery orange shadow to the lower lid and blend back toward temples.
  5. Apply several coats of Long Sexxy Lashes Mascara to upper and lower lashes
  6. Contour temples and cheekbones, then apply Pop Art Lipstick in Pop for the perfect finish.

Halloween Look to Die For: Zombie Prom Queen


We’re all about creating amazing Halloween looks, and we’re excited to share our favorites with you! Today, we went with a horror-movie classic: our Zombie Prom Queen look combines over-the-top glam with can’t-look-away gore.



  1. Apply a very pale shade of foundation all over face and neck. Use brown eyeshadow to contour the hollows of your cheeks, undereyes, and eye sockets, then accent these areas with a muted green eyeshadow.
  2. Apply BH Liquid Liner to top lash line, then apply false lashes and mascara. Tap the mascara brush under your eyes to create a messy, smeared look (like you’ve been crying).
  3. Use the Flawless Brow Trio in Dark to define your eyebrows.
  4. Line your lips with Waterproof Lip Liner in Retro, then apply Pop Art Lipstick in Wham. Use a stippling brush to apply fake blood (the more the better)!

Halloween Contest: Frequently Asked Questions


Thanks for entering our 2015 Halloween Makeup Contest. We can’t wait to see your spooky, chic, unique looks!

See below for answers to some commonly asked questions. You can see our full terms & conditions here; if there’s anything else we can help you with, please get in touch!


Is this an international contest?

Yes! The only  exceptions are Puerto Rico, Guam, the U.S. Virgin Islands, and anywhere else where prohibited by law.

Can I post more than one image?
We can only accept one entry per person. Only the first look you post will count!

Do I have to post my before and after pictures separately?

Nope! We actually prefer that you post them together.

Does my profile have to be public?

Yes. Your profile must be public for the entire duration of the contest.

Do I have to use BH Cosmetics products in the look I submit?

No purchase is necessary to enter or win, but we love seeing how you use our products! Please list any BH Cosmetics products you use along with your entry.

How can I get more votes?

By creating an AMAZING look and sharing it with as many friends as possible! If you purchase additional votes through a third-party site, your entry will be disqualified.

Do Good, Be Beautiful: BH Cosmetics x Young Survival Coalition


Doing good is a beautiful thing. That’s why we’re so proud to be partnering with Young Survival Coalition (YSC) for the third year in a row!

PARTNERSHIP About Young Survival Coalition

Founded in 1998 by three women who were under the age of 35 when diagnosed with breast cancer, Young Survival Coalition (YSC for short)  is dedicated to addressing issues unique to young breast cancer patients and survivors. The organization offers resources, connections, and outreach—and helps to support, empower, and provide hope for women and their loved ones.

About the Partnership

We’re especially excited for this year’s partnership: For the first time, we’ve created an exclusive limited-edition palette especially for the occasion!  The Pink Perfection 4 Color Blush Palette and Brush 36 – Mini Kabuki Brush Set features four shades of universally-flattering matte and shimmer blushes, plus a compact pink brush that’s perfect for applying all your favorite products. It’s just $3—and best of all, 100% of retail sales will be donated to YSC.


A Message From YSC

“We are so incredibly thrilled to partner with BH Cosmetics again on a breast cancer awareness product promotion,” says Young Survival Coalition CEO Jennifer Merschdorf. “Since 2013, we have been honored to have the steadily growing support of this generous company, whose vibrant and beautiful products reflect the energy and beauty of the young women we serve!”

We’re so proud to support the cause, and we’re excited to spread the word about the important work YSC does—so share this post and get inspired today!

Sculpt And Blend Your Way to a Flawless Finish


Line, define, & blend your way to perfection: Our Sculpt And Blend 2 – 10 Piece Brush Set lets you do it all. Designed to work with all your favorite liquids, creams and powders, each brush is precision-crafted to tackle a wide variety of applications. The result? A flawless finish.


Use the Tapered Blending Brush to shape large areas of your face with ease—then finish with the Flat Top Buffing Brush for a perfectly polished complexion. IMAGE 3

The Tapered Contour Brush lets you blend, bronze, and sculpt cheekbones, temples, and jawline. For the perfect finish, give your nose a slender, upturned look with the Nose Contour Brush.


Spot-highlight and slim-line contour with the Precision Detailer Brush. Then create the perfect flush with the Precision Blush Brush, sized to sit perfectly on the apples of your cheeks.


The Angled Face Shader Brush’s blunt edges give you superior shading control, letting you build depth exactly where you want it. The large shader brush’s size makes it ideal for blending small areas with ease (it can also double as a concealer brush)!


The Small Deluxe Blending Brush’s dense domed shape lets you contour, highlight and blend small areas—and the Small Round Blending Brush can also double as an eyeshadow blending brush.