About Us
BH LOS ANGELES WAS BORN TO TAKE YOU SOMEWHERE NEW.
BH LOS ANGELES WAS BORN TO TAKE YOU SOMEWHERE NEW.
Born in LA in 2009, we brought bold colour, creative freedom and pro-level artistry to beauty lovers everywhere. We built a cult following by making makeup a playground, not a rulebook - with more colour, more possibilities and more ways to express yourself, all without the hefty price tag.
Now, we’re back. The iconic favorites are here, fresh new finds are ready to be discovered, and upgraded formulas take your creativity even further.
Whether you’ve been with us since the beginning or you’re just finding your colour, there’s a place for you here. OGs, curious beginners, colour maximalists and everyone in between - this is your space to experiment, express yourself and make every look your own.
YOUR NEXT LOOK. YOUR NEXT OBSESSION. YOUR NEXT DESTINATION. LET’S GO!
From subtle looks to full-on colour, we've got the shades and tools to bring your vision to life. Experiment more, express yourself and we never let the price tag limit the possibilities.
LA sunsets. Festivals. Nights that take an unexpected turn. Makeup is part of the adventure, and we're here for every stop along the way. Choose your destination, create your look and see where your creativity takes you.
Good looks are even better when they're shared. We're here for the creators, the beauty lovers and the friends who hype each other up. Swap ideas, discover your next obsession and inspire someone else's next look. There's always room for one more.